|
Video Surveillance
vitality and broad
prospects
ince the beginning of
this year, all local
media have exposed the
theft case was
uncovered. and in the
process uncovered a key
element of the crime
scene through a video
monitoring system for
traffic junctions near
intervals. quickly
narrow the scope of the
survey, and then lock
the identity of the
offender.
Shanghai recently
announced that it will
install more than 20 in
2010 before 10,000
camera. has established
"social control system."
This shows that with the
construction of a
harmonious society,
enhancing people's sense
of security. Video
surveillance of the
business community as a
whole will increase
dramatically, and video
surveillance business
owners increasingly
broad prospects.
From the application
area, the video
surveillance will be
more widely used.
Video Surveillance
System is not only used
in the field of public
security, it is a
pressing demand in many
industries.
For example, supermarket
chains, large factories,
a major government
department, the business
sector, financial
institutions, both need
to disperse and
centralized monitoring
of weather systems and
unmanned surveillance,
his operational
security, an efficient
and escort.
Meanwhile,
with the popularity and
speed and broadband 3G
Troops, video
surveillance in the
market for personal
users, especially
domestic demand also
began cropping up in the
security field.
Currently, the region
has a lot of family
video monitoring as a
"smart home" an
indispensable element in
the building.
It should be said, and
"smart home" program
some other services,
such as intelligent home
appliances, security
surveillance, more
pressing needs, more
easily in the last
stage.
We can imagine that, in
the unit, at the bar
with friends, even if
you control for family
services do to
facilitate the use of
broadband Internet
access will be able to
"Outside the house, the
idea."
Moreover, the service
could also extend to 3G
terminals, real surfing
"will often come home to
take a look."
By extension,
the use of
telecommunications
technology in the video
surveillance, operators
can provide convenient
for people living in the
new business. For
example : in regional
tourism hot spots, such
as a transport hub,
where the flow of
control, can help end
users immediately.
intuitive understanding
and judgment travel
routes; using mobile
cameras (or even mobile
camera function). at the
crash site of the
accident will be sent
directly to the public
security and insurance
companies and other
units make timely help
determine the nature of
the accident and
insurance; Standing in
the sports scene the
best high speed camera
angles. Shooting for the
fans to enjoy, such as
live transmission
sprint.
Currently,
operators ongoing
restructuring,
market-oriented
information technology
to expand their
business.
Video surveillance has
begun to show a strong
vitality and scale,
Operational monitoring
network operators
compared with a broad
opportunities.
Reason to believe that
the video surveillance
inevitable
transformation in the
telecommunications
operator wrote accented
stroke.
Video monitoring using
broadband business,
profit enhancement was
an important aspect of
the transition operator.
With the gradual
improvement of people's
living, the living space
constantly expanding and
accelerating the pace of
life. There was an
urgent need to
"telescope" and "ears"
to break the limitations
of time and space. Video
monitoring technology is
the demand for people
with a good technical
means to achieve
similar.
To integrated circuits
resources, customer
resources and Video
Surveillance System, an
integrated solution
available to users.
telecommunications
operators entering the
field of video
surveillance. China
Telecom launched the
"global eyes" business
is a classic example of
this model.
Video
application itself is a
vast range of user needs
and market prospects.
As of May this year,
China's broadband users
have reached 43.523
million households, the
growth rate has been
very quick, It is
expected that the video
surveillance business in
the domestic market has
a great potential.
But now, its application
is still confined to the
traditional 11st. Some
sectors, such as
commercial or public
areas, as well as
clients, customers also
rarely used such unusual
personal business, Even
if there are certain
financial and technical
strength to safeguard
the SMEs are difficult
to use this application.
This was mainly due to
the current
implementation of the
video monitoring
companies often are
small companies. and the
strength of public
finances are
insufficient to support
the needs of its
customers; Second, the
investment recovery is a
long public customers,
often difficult to
afford the cost of
operating video
surveillance feeling
unprofitable firms.
Expert
analysis, operators
expand video
surveillance market is
the domestic market in
particular, should seize
two key factors :
--
Business strategies.
Business promotion for
domestic users,
particularly individual
users, video
surveillance business is
a brand new
business.Market survey
shows that not heard of
the video surveillance
business users by more
than 50% not interested
in this business for
over 50%. It can be seen
from this that the
acceptance by users of
this business operators
need to increase
marketing efforts.
Therefore, to make the
video surveillance
business is a key factor
in how business
promotion. enable users
to fully understand how
business functions,
which will have to pay.
--
Tariff formulation of
standards. Tariff prices
and the corresponding
development of suitable
models, conduct video
surveillance business is
another key factor.
Charges users only need
to consider the
acceptance by the market
survey found that 50
yuan per month for
individual users
generally accepted
around the industry
users will pay around
600 yuan per month.
operators in the
formulation of the price
of services is often a
need to seriously
consider the needs of
users. prices were too
high to enable users
easily find it hard to
accept. This training
period in the video
surveillance market was
difficult to achieve
promotion.
The other hand,
operators can invest
benefit analysis, in
conjunction with our own
network costs, business
promotion early.
appropriate measures can
be taken to reduce its
profit margins through
prices to attract
customers waiting for
user groups has reached
a certain degree,
achieve economies of
scale, operators should
be placed on their
profits, but not now.
Analysis of users and
users will pay scale
forecasts and analysis,
individual users, the
size of the market is
estimated at 2.1 billion
dollars.
Experts
also recommended :
Business platform.
Business operators
should first platform
for the parties
concerned to cooperate
closely and the industry
chain, all partners to
provide a uniform
platform to achieve
maximum compatibility;
Broadband users account
and unified interface to
allow users easy access
to various broadband
business; in rates,
Operators should focus
on different customer
base, marketing and
operation of the
specific mode of
implementation should be
different. For public
users, Accounting and
Billing is the main mode
of marketing; For
enterprises, industry
users, We must closely
and broadband access,
make full use of the
network bandwidth and
broadband coverage
advantages provide
superior solutions.
|